Illumination Foundation
About This Project
I participated in a 54-hour creative marathon session to re-brand a non-profit organization called Illumination Foundation. They help homeless people find a stable place to live so they can break the cycle of poverty.
I was responsible for writing the copy for the landing page as well as the messaging in the PSA. I was also lucky enough to be able to interview a few people in the program and hear their stories. The entire experience was extremely humbling.