Alla Arutcheva | Lexus IS – Organic Social

15966

portfolio_page-template-default,single,single-portfolio_page,postid-15966,ajax_fade,page_not_loaded,,qode-child-theme-ver-1.0.0,qode-theme-ver-10.0,wpb-js-composer js-comp-ver-7.9,vc_responsive

Lexus IS – Organic Social

Category

Advertising, Copywriting, Social

About This Project

Whether it’s curating a culinary feast for the gram, rewriting the rules of fashion, redefining a genre of music, or engineering the new 2021 Lexus IS pure sport sedan, it’s amazing what can happen when you go all in.

We chose three influencers from the IS 300 spot and conducted interviews where we learned more about each of their passions. Due to COVID production restrictions, the interviews had to be self-filmed. However, this challenge proved to be a blessing in disguise since it made the content even more authentic.