Alla Arutcheva | Ray-Ban Meta
16063
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Ray-Ban Meta

Category
Advertising, Branding, Social
About This Project

When the Ray-Ban Meta smart glasses launched in September 2023, our team at VaynerMedia was tasked with drumming up excitement on social. The challenge about this product was marrying the two unique brands — speaking to the iconic style of RayBan while playing up the leading-edge tech of Meta. We made hundreds of assets in the period of 3 months targeting 12 distinct audiences. Overall, our social media sprint generated 16.2M impressions, 283K link clicks, 7.3M video views, 234K landing page views, and 123K engagements. I was so immersed in the product that I even bought my own pair and still use them frequently.