We filmed a three-part series to show the design, performance, and safety of the CX-9. We also created the digital, social, print, OOH, and experiential elements of the launch.
The goal of this launch was to show that Mazda can play in the same sandbox as the premium automotive brands. This seven-seater SUV introduces Mazda’s first-ever Signature trim, featuring materials like Nappa leather and genuine rosewood. Plus, it has an innovative engine that nearly eliminates turbo lag.