Alla Arutcheva | Mazda GVC
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About This Project

When Mazda just came out with advanced G-Vectoring Technology, they tasked our team with relaying how it works on their website in a way that resonates with gearheads and everyday drivers alike. In essence, this technology helps reduce the constant, minor steering corrections we make while we’re driving. The tough part is, you can barely feel it.

I worked with the AD and CD on this project to make it as consumer-friendly as possible. This was also one of the hottest projects I’ve ever been on – it all came together in about 12 hours.

Category
Copywriting, Digital, Web