Alla Arutcheva | Oberto Beef Jerky
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Category
Packaging, POS, Video
About This Project

As the copywriter behind Oberto’s April Fool’s stunt, I never imagined our mischievous Teriyaki Tiger Shark packaging would cause such a feeding frenzy. But after sports icon Stephen A. Smith made the big announcement, what started as a playful prank turned into a runaway hit, with the limited-edition snack selling out in just 48 hours! Watching the buzz grow and seeing fans dive in with suggestions for even more daring flavors made the adventure even more thrilling.