Alla Arutcheva | Lexus at SEMA
15984
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Lexus at SEMA

Category
Social
About This Project

How can we make auto enthusiasts feel like they’re at one of the biggest car shows of the year—without ever stepping foot inside the Las Vegas Convention Center? Through a playful, fast-paced “vlog” approach that captures the energy of this iconic city. My team and I (ADs: Max Galassi & Tim Hawkins, Photographer/videographer Matt Hartz, CD: John Dohrmann) all became vloggers for the duration of this trip, capturing everything from BTS of our IS builds to textural elements of Vegas. I also got the unique opportunity to interview both of our professional drivers (Townsend Bell & Scott Pruett) about the inspiration behind their custom builds.