Alla Arutcheva | Chateau Ste. Michelle
15993
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Chateau Ste. Michelle

Category
Advertising, Branding, Business, Copywriting, Social
About This Project

My AD partner Erika Canfijn and I worked on Chateau Ste. Michelle from the moment Team One acquired the new business. We helped inform the playful yet sophisticated ethos for their social media channels. From easily digestible recipe videos (a la Buzzfeed Tasty) to engaging Instagram stories, we helped grow their following while cultivating a collaborative environment with the clients. We even concepted an entirely new highlight reel called “Fact of Myth” to help debunk common wine myths.

 

I’m especially proud of pitching the brand’s first-ever LGBTQ+ Pride in-feed post for the brand, which set the precedent for more inclusivity in terms of content, choosing talent, and other aspects of the business.